How to optimise your dental website for search engines
When you are looking to attract more patients to your dental surgery or to retain the current ones, it can feel like a bit of a minefield navigating through SEO and general marketing tips.
Remember, optimising your dental surgery website for search engines is crucial in today’s digital age. Even if your surgery has spent a great deal of money on your dental surgery website, if you have not invested some money in marketing, it simply isn’t worth it!
With millions of websites online, it’s important to stand out from competing dental surgeries and reach potential patients in your area.
So, how best can you achieve this? Below are 5 of the most effective ways to optimise your dental surgery website for search engines.
Optimise your website for local searches
Local search engine optimisation, also known as local SEO, is a crucial tool for dental surgeries and is also a crucial part of all successful dental marketing plans.
Your dental surgery website should include your practice’s name, the surgery address, an up-to -date phone number, and opening hours on every page. This information should also be consistent across all online directories. Additionally, your website should include keywords related to your location and dental services to improve local search rankings.
Use relevant keywords
Keywords are commonly used phrases that people use to search for information online. Conduct keyword research to determine which keywords people use to find dental services. Use these keywords throughout your website’s content, meta descriptions, and page titles. Avoid keyword stuffing, which means using too many keywords in your content, as this can negatively affect your website’s ranking.
Create quality content
When putting together a dental website, creating quality content that engages and informs your patients is key to boosting your website’s search engine rankings, as well as keeping your dental website blog and posts relevant. Aim to write blogs, articles and other types of content that address common dental problems, treatment options and oral hygiene tips about once a week and release daily bits of information on social media.
This part can be tricky, so for many dental surgeries, it is best to hire a marketing and SEO writing team to oversee this area, as well as to track relevant keywords, as they do change every week!
Optimise for mobiles
More people search the internet on their mobile devices than ever before. Therefore, it’s crucial to optimise your website for mobile devices. Ensure your website is mobile-friendly, that it loads quickly, and is simple to scroll through on a smaller screen. Again, this can be tricky, so it may be best to research a suitable marketing team to do this for you.
Backlinks are links from other relevant websites which direct traffic to your website. The more high-quality backlinks that your website has, the better your website’s search engine ranking. You can get backlinks by creating shareable content, and participating in online discussions related to dental services. In the eyes of Google and the Google bots, this will make your website look more authentic, which (you guessed it!) will help with the ranking!